LG OLED B4 OLED77B4PUA TV 77" 4K Ultra HD Smart TV Wi-Fi Black

The gold standard in OLED TV from the creators of OLED.10

LG's flagship OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels, see perfect black and luminous colors. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume1 and with 100% Color Fidelity.2

The α8 AI Processor 4K with AI Picture Pro automatically adjusts the ideal settings and fine-tunes the picture based on your content. Plus, with Multi View, you can split your screen into two unique views so you can watch even more than before.4

Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos®3 for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE™ to see films just as the director intended.

Experience crisp, smooth imagery from a 0.1ms response time and up to 120Hz refresh rate5 for blazingly fast gaming without any blurring or tearing, plus NVIDIA G-Sync, AMD FreeSync Premium and VRR for improved quality. Control all your devices from four HDMI 2.1 inputs with the LG Game Dashboard and Game Optimizer.6

Experience real-time action with virtually no tearing from FreeSync™, VRR and GeForce NOW for cloud gaming. Plus, the LG Game Optimizer, Game Dashboard and four HDMI 2.1 ports get you (and keep you) in the action.6

No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. With webOS browse all your favorite streaming apps and let LG Channels connects you to 300+ free channels of sports, fitness, cooking and more.7

With LG’s Re:New Program enjoy new software updates and feature refreshes for 5 years9. This ensures your TV's OS will be compatible with new feature updates and system refreshes.