Samsung Series 9 UN98DU9000FXZA TV 98" 4K Ultra HD Smart TV Wi-Fi Black

A big beautiful picture for everyday viewing
Make the most of your big screen with a wide picture ratio that displays every color in crisp 4K resolution. Add ultra-smooth action and improved contrast to the mix for a hugely impressive view.

AI-powered picture enhancements
Supersize Picture Enhancer
AI-enhanced picture quality optimized for a super large screen. The Supersize Picture Enhancer reduces noise and increases sharpness, even at its biggest size.

See a wider range of colors
Pur Color
See a wider spectrum of colors than traditional RGB models with PurColor. From green turf to an amazing sunset, you’ll enjoy true-to-life picture quality with our innovative color technology.

See content in 4K
4K Upscaling
Get a clearer picture for more of your shows and videos. 4K Upscaling transforms each pixel for improved content.

Smooth Motion
Motion Xcelerator 120Hz
Experience smooth action with exceptional motion enhancements. Get crisp visuals at a speed of 120 frames per second for a seamless picture.

A bright picture
Mega Contrast
Automatically adjusts the brightness and contrast and reduces the difference between light and dark areas.

Clear contrast
HDR
Take in an impressive spectrum of colors and fine details, even in the darkest scenes. Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as it’s meant to be seen.

TV and soundbar in sync
Q-Symphony
Only Samsung gives you the power to unlock incredible sound when you pair a Samsung TV with a Q-series or S-series soundbar.

Colorful content
Crystal Processor 4K
See content as it was meant to be viewed, in dazzling 4K. The processor automatically transforms color, sound and more.

The best smart tv platform with multi-year software support
Samsung Tizen OS
Stream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.

Optimize game play
Game Bar
Enhance your performance in both console and cloud gaming. Change the screen ratio and get features like AI Auto Game Mode, Mini Map Auto Detection and virtual aiming.